How Ashera was founded
Ashera was formed following years of frustration and helplessness as founder John Krech watched his son suffer through infant eczema, with traditional remedies such as creams, topical steroids, wraps, and bath solutions doing little to alleviate the symptoms of the condition.
John began researching topical ingredients that would help with eczema and pain, and discovered Hemp (Cannabis Sativa-L) is known for being rich in Omega Fatty Acid (3, 6, and 9) where the Omega 6 is known for its anti-inflammatory properties which help relieve inflammation and helps with skin conditions such as eczema and psoriasis.
John found Cannabis Sativa Seed Oil combined with a unique blend of New Zealand botanicals such as Pohutukawa, Kiwifruit, and Marigold flower extracts are all rich in antioxidants, anti-microbial and also known for its anti-inflammatory properties led him to develop Ashera hemp based moisturisers.
This unique combination of ingredients is what makes Ashera a premium skin nourishing product that is fast absorbing and feels luxurious to the skin.
The Ashera Founder
Started his career in Health and Fitness studying in Otago and proceeded to work as a Health and Fitness Personal Trainer for several years in Wellington before moving in to ICT and Telecommunications design engineering roles.
His passion for skincare started when his first child began displaying severe eczema symptoms that were difficult to treat with prescription medicines. During this time he completed his Masters in Business Administration at Victoria University and focused his thesis on Multi-tiered Meshed Supply Chains in New Zealand Telecommunications, which he now applies his learnings into developing the Ashera Skin Care range.
John is curious by nature and is committed to building on continuous improvements and innovation in the Ashera journey. John draws from his holistic health views and design engineering experience to design simply beautiful skincare products.